Yú Rénshēng is a well-known Chinese medicine brand that operates numerous stores in Hong Kong. Eu Yan Sang is committed to enhancing its performance and ensuring customer satisfaction. To achieve this goal, management needs accurate dynamic information on foot traffic and shopper behavior to enable them to make informed decisions and take necessary actions when needed.
The FootfallCam people counting solution plays a key role in providing Eu Yan Sang with the necessary insights to make informed decisions. This technology increases transparency and provides better insights for decision-making, which ultimately increases overall sales. With accurate foot traffic information, management can make decisions that improve the customer experience, such as assigning the optimal number of employees to provide the best service to customers. The technology also aids in resource planning to ensure there are enough staff to serve customers.
With this solution, marketing campaigns are evaluated not only on financial numbers, but also by analyzing customer traffic, dwell time and return rates. By evaluating these factors, Eu Yan Sang can determine the effectiveness of marketing campaigns and make necessary adjustments to increase their impact. This approach ensures that Eu Yan Sang can deliver an exceptional customer experience and continue to grow its business.